Meghan Markle is facing a setback with her lifestyle brand, American Riviera Orchard. On September 4, 2024, the US Patent and Trademark Office (USPTO) rejected her trademark application. The agency noted that geographical names cannot be trademarked, which poses a challenge for Markle’s brand.
The name “American Riviera” refers to Santa Barbara, California, where Markle lives with her family. The USPTO stated that adding “Orchard” does not change the geographical nature of the name, making it difficult for Markle to secure the trademark.
Key takeaways:
- Meghan Markle’s trademark application was rejected by the USPTO.
- The name “American Riviera” is considered geographical.
- Markle has three months to respond to the USPTO.
- She must pay an additional $700 to continue the trademark process.
Meghan Markle’s American Riviera Orchard Trademark Rejection Explained
The rejection of Meghan Markle’s trademark for American Riviera Orchard raises important questions about geographical naming in branding. The USPTO emphasized that businesses cannot claim exclusive rights to names that describe locations. This ruling is significant for Markle as she navigates the complexities of launching her brand. A successful trademark is crucial for establishing her business identity and protecting her products.
What’s Next for Meghan Markle’s Lifestyle Brand American Riviera Orchard?
Following the USPTO’s rejection, Markle’s team plans to address the feedback within three months. They view this as a routine part of the trademark process. If they do not respond in time, the application may be abandoned. Additionally, Markle will need to pay a fee to continue with her trademark filing.
Challenges in Trademarking Geographical Names for Brands
Trademarking geographical names can be challenging for many brands. Here are some key points to consider:
- Geographical names often cannot be trademarked.
- Brands must prove distinctiveness to secure trademarks.
- Existing businesses in the area can complicate trademark applications.
- Trademark applications may require additional fees and responses.
Despite the setback, Markle has already begun promoting her brand. She sent jars of strawberry jam to celebrities, hinting at future product offerings. The brand’s potential remains high, with expectations of significant earnings in its first year.
