Erich Richter
The NFL is expected to see a record $35 billion in gambling this season. This surge reflects the growing popularity of sports betting in the U.S. as more states legalize it. As of September 4, 2024, the American Gaming Association anticipates a 30% increase from last year’s $26.7 billion in wagers.
The NFL remains the top sport for betting, significantly outpacing events like March Madness. With 38 states and Washington D.C. now allowing legal online betting, major operators like DraftKings and FanDuel dominate the market.
Key takeaways:
- Record $35 billion in NFL gambling expected this season.
- 30% increase from last year’s $26.7 billion.
- NFL betting is 12 times bigger than March Madness.
- 38 states have legalized online sports betting.
Record NFL Gambling Revenue Highlights Growing Sports Betting Trends
The NFL is set to break records this season with an expected $35 billion in legal wagers. This remarkable figure is attributed to the rapid legalization of sports betting across the U.S. States like Maine, North Carolina, and Vermont have recently joined the list of those allowing sports betting. This expansion has contributed significantly to the 30% increase in expected revenue.
Major Betting Operators Compete for Market Share in NFL Season
As the NFL season approaches, competition among betting operators intensifies. DraftKings and FanDuel control about 70% of the market. However, newcomers like ESPN BET and Fanatics are ramping up their promotions and technology to gain a foothold. They are offering enticing bonuses and innovative betting options to attract bettors.
Innovative Betting Options Transform the Sports Betting Landscape
Operators are constantly introducing new betting markets to keep fans engaged. Some of the latest trends include:
- DraftKings offering “No” side options for touchdown props.
- Fanatics pricing “next team odds” for free agents.
- Enhanced live betting experiences through platforms like “RedZone.”
- Creative prop bets that cater to diverse interests.
With the NFL season kicking off soon, the battle for bettors’ attention is heating up. Fans can expect innovative features and promotions from their favorite betting platforms.
