Meghan Markle’s American Riviera Orchard Faces Trademark Trouble Over Controversial ‘O’ Logo.. What’s Next?
Meghan Markle’s American Riviera Orchard faces a trademark snag regarding its logo. On September 6, 2024, the US Patent and Trademark Office (USPTO) raised concerns about the logo’s description. The issue centers on how the letter “O” is represented in the application. This setback follows a previous denial of the trademark for the brand name itself.
The USPTO has suggested that Markle amend the description of her logo to align with its visual representation. This is part of the ongoing trademark application process for her lifestyle brand.
Key takeaways:
- Meghan Markle’s brand faces trademark challenges.
- The USPTO questions the logo description.
- Previous trademark application was denied.
- Markle may need to change her brand name.
Meghan Markle’s American Riviera Orchard Faces Trademark Challenges Over Logo Description
The trademark issues for Meghan Markle’s American Riviera Orchard continue to grow. The USPTO has pointed out inconsistencies in the logo’s description, particularly regarding the letter “O.” They stated that the current description does not accurately represent the logo as it appears. This situation requires Markle’s team to provide a revised description that aligns with the logo’s design.
Trademark Office Denies American Riviera Orchard Name Due to Geographical Issues
In addition to the logo concerns, Markle’s brand name has also faced rejection. The USPTO stated that “American Riviera” is primarily geographically descriptive, referring to Santa Barbara, California. This means that businesses cannot trademark names that are commonly associated with specific locations. The addition of “Orchard” did not alleviate the geographical descriptiveness issue.
Understanding the Trademark Process for New Brands
Starting a new brand involves navigating the trademark process, which can be complex. Here are key steps to consider:
- Conduct a thorough trademark search.
- Ensure the name is not geographically descriptive.
- Provide accurate descriptions of logos and products.
- Be prepared for feedback from the USPTO.
