Snapchat Shocks Users with AI-Generated Selfies in Ads.. What This Means for Your Privacy and Experience
Snapchat reserves the right to use AI-generated images of users’ faces in ads related to its “My Selfie” feature. This tool allows users to create unique images based on their selfies. As reported on September 18, 2024, users may find their faces appearing in advertisements without prior consent.
Key takeaways:
- Snapchat can use users’ faces in ads.
- The “My Selfie” tool generates AI images.
- Users can opt out of this feature.
- Privacy concerns have been raised by users.
Snapchat’s Controversial Use of AI-Generated Images in Advertising
Snapchat’s “My Selfie” feature is designed to enhance user experience by generating AI images based on selfies. However, this functionality comes with a caveat. Users may unknowingly have their images used in advertisements. Many users have reported seeing AI-generated images resembling their own faces in ads, leading to privacy concerns. The company states that users can control this feature, but it is activated by default.
Understanding the “My Selfie” Feature and Its Implications
The “My Selfie” feature allows users to take selfies or select images from their camera roll. These images are then used to create AI-generated visuals that may appear in ads. Users have the option to delete their selfies and adjust advertising preferences. However, many users are unaware of these settings, leading to unexpected appearances in advertisements.
How to Control Your “My Selfie” Settings on Snapchat
To manage your settings for the “My Selfie” feature, follow these steps:
- Open the Snapchat app.
- Go to your profile settings.
- Select “My Selfie” settings.
- Turn off the feature if desired.
Users Share Concerns Over Privacy and Image Usage
Many users have expressed their discomfort with Snapchat’s use of their images in ads. One user reported seeing an AI-generated ad featuring their likeness, complete with personal background details. This has sparked discussions about the need for clearer consent processes and better privacy protections on social media platforms.
For more information, you can visit Snapchat’s official terms of service and privacy policy.
