Ex-Vanity Fair Editor Graydon Carter’s Air Mail News Site Hits the Market.. What’s Next for Highbrow Journalism?
Graydon Carter’s highbrow news site, Air Mail, is reportedly up for sale as of September 18, 2024. The site, known for its unique coverage of culture and lifestyle, has engaged the Raine Group to explore potential buyers.
Founded in 2019, Air Mail has garnered interest from various investors. However, discussions are still in the early stages and may not lead to a sale.
Key takeaways:
- Air Mail is exploring a potential sale.
- Graydon Carter founded the site in 2019.
- The Raine Group is managing the sale process.
- Air Mail has approximately 500,000 newsletter subscribers.
Air Mail’s Unique Position in the Media Landscape
Air Mail stands out in the media industry for its distinctive approach to reporting. The site offers a weekend newsletter filled with features on society, culture, and lifestyle topics. With a focus on quality content, it has attracted a loyal subscriber base of around 500,000. The company also operates an online store and physical locations in major cities, enhancing its brand presence.
The Business Model Behind Air Mail’s Success
Air Mail has diversified its revenue streams through various initiatives. These include:
- Luxury online store, Air Supply.
- Physical newsstands in New York, London, and Milan.
- Podcast series featuring notable contributors.
This multifaceted approach has allowed Air Mail to thrive in a competitive media environment.
Graydon Carter’s Vision for Air Mail’s Future
Graydon Carter, a veteran in the media industry, has ambitious plans for Air Mail. He aims to maintain his involvement in the company, regardless of the sale outcome. Carter has previously sought investments from notable figures, including David Zaslav, which has helped Air Mail raise $32 million to date.
