ESPN NY is taking over the WCBS 880 AM signal in a surprising move. This change, announced on August 12, 2024, will shift ESPN New York from its longtime frequency of 1050 AM to 880 AM. The deal was made between Audacy and Good Karma Brands, marking a significant shift in the New York radio landscape.
The transition to 880 AM is expected to enhance ESPN New York’s reach. This frequency is known for its greater coverage, making it a strategic choice for the sports station.
Key takeaways:
- ESPN New York moves to 880 AM from 1050 AM.
- Deal made between Audacy and Good Karma Brands.
- 880 AM offers a wider reach for listeners.
- WCBS news radio 880 AM will cease operations.
ESPN NY’s Move to WCBS 880 AM: What It Means for Listeners
The transition of ESPN New York to the WCBS 880 AM signal is a major shift in the radio landscape. This frequency has a broader reach, which could attract more listeners. The move is part of a strategic decision by Audacy, as they aim to adapt to changing media consumption habits.
The Impact of ESPN NY’s Frequency Change on Local Sports Radio
This frequency change will not only affect ESPN New York but also the competitive landscape of local sports radio. With decades of rivalry between ESPN NY and WFAN, this move could reshape listener dynamics. Audacy’s decision to license the frequency reflects the evolving nature of radio broadcasting.
Understanding the Shift: Why 880 AM is a Game Changer for ESPN
The decision to switch to 880 AM is based on extensive research. Good Karma Brands found that a significant portion of ESPN New York’s audience prefers AM and digital formats. Here are some key insights:
- 60% of listeners are digital users.
- Among the remaining, 80% prefer AM radio.
- The move could increase overall listener engagement.
- ESPN NY is expected to focus more on streaming options.
In conclusion, ESPN NY’s transition to the WCBS 880 AM frequency is a significant development in the New York radio market. This strategic move is expected to enhance the station’s reach and adapt to changing listener preferences.
